{"id":304,"date":"2025-02-12T11:56:32","date_gmt":"2025-02-12T09:56:32","guid":{"rendered":"https:\/\/bigdrop.gr\/google-consent-mode-v2-guide\/"},"modified":"2026-10-03T01:50:24","modified_gmt":"2026-10-02T22:50:24","slug":"google-consent-mode-v2-guide","status":"publish","type":"post","link":"https:\/\/bigdrop.gr\/en\/google-consent-mode-v2-guide\/","title":{"rendered":"Google Consent Mode v2: the complete guide to compliance"},"content":{"rendered":"
\n

The BigDrop Google Consent Mode plugin is no longer available. If you need Google Consent Mode v2 set up correctly on your website, contact us<\/a>.<\/p>\n<\/div>\n

BigDrop Google Consent Mode<\/strong> is the solution you need to make sure your website fully complies with Google’s latest requirements on user consent and data protection.<\/p>\n

\"BigDrop<\/figure>\n

Find out why Google Consent Mode v2 is essential, how it affects your advertising and why our plugin is the best choice for WordPress!<\/p>\n

What is Google Consent Mode v2?<\/strong><\/h2>\n

Google Consent Mode v2<\/strong> is the new, updated version of Google’s consent mechanism. It lets websites manage data collection in a way that complies with regulations such as the GDPR<\/strong> and the DMA (Digital Markets Act)<\/strong>.<\/p>\n

With Google Consent Mode v2, businesses can adjust how data is collected and sent according to users’ preferences about cookies and other tracking technologies.<\/p>\n

What is Google’s consent mode?<\/strong><\/h2>\n

Google’s consent mode lets websites run Google services (such as Google Analytics, Google Ads and Tag Manager) according to the choices users make about cookie consent.<\/p>\n

If the user rejects cookies:
\u2705 Data is sent in anonymous form
\u2705 Ads are not targeted based on behaviour
\u2705 Analytics records less data<\/p>\n

If the user accepts cookies:
\u2705 Data is sent in full
\u2705 Ads become personalised
\u2705 Analytics works normally<\/p>\n

When is the deadline for complying with Google Consent Mode v2?<\/strong><\/h2>\n

Google set 6 March 2024 as the deadline<\/strong> for websites to comply with Google Consent Mode v2<\/strong>.<\/p>\n

After that date, businesses that have not implemented consent mode may face significant effects on their advertising and analytics data<\/strong>.<\/p>\n

Which websites does it affect?<\/strong><\/h2>\n

Google Consent Mode v2<\/strong> is mandatory for every website that:<\/p>\n

    \n
  • Uses Google Ads<\/strong> for advertising<\/li>\n
  • Uses Google Analytics<\/strong> to track visitors<\/li>\n
  • Uses Google Tag Manager<\/strong> to manage tags<\/li>\n
  • Targets users in the European Union (EU) or the United Kingdom (UK)<\/strong><\/li>\n<\/ul>\n

    If your business relies on advertising and data analysis<\/strong>, compliance is essential<\/strong> to avoid losing data and lower campaign performance.<\/p>\n

    Are there consequences if Google Consent Mode v2 is not enabled?<\/strong><\/h2>\n

    Yes! If you don’t implement Google Consent Mode v2<\/strong>, you may face:<\/p>\n

    \u274c Data loss in Google Analytics<\/strong> \u2013 Your analytics may not be accurate.
    \u274c Lower ad performance<\/strong> \u2013 Ad targeting will be less precise.
    \u274c Possible legal consequences<\/strong> \u2013 Non-compliance with the GDPR and the DMA.
    \u274c Lost revenue<\/strong> \u2013 Ads will target less effectively.<\/p>\n

    Effects on ad campaigns when not complying with Consent Mode v2<\/strong><\/h2>\n

    \ud83d\udd39 Lower ad performance<\/strong> \u2013 Campaigns will not target users correctly.
    \ud83d\udd39 Fewer conversions<\/strong> \u2013 Lost data means fewer measured successes.
    \ud83d\udd39 Higher cost per acquisition (CPA)<\/strong> \u2013 Without accurate data, advertising costs go up.
    \ud83d\udd39 Ineffective remarketing<\/strong> \u2013 Without consent, remarketing ads will not work.<\/p>\n

    \"BigDrop<\/strong><\/h2>\n

    BigDrop Google Consent Mode \u2013 a plugin for making WordPress comply with Google Consent Mode v2
    <\/strong><\/h2>\n

    BigDrop Google Consent Mode<\/strong> is the most complete solution<\/strong> for automating compliance with Google Consent Mode v2 in WordPress!<\/p>\n

    \u2714 Why choose BigDrop Google Consent Mode?<\/strong><\/h3>\n

    \u2705 Easy integration with Google Site Kit<\/strong>
    \u2705 Automatic implementation of Google Consent Mode v2<\/strong>
    \u2705 Compatible with the GDPR & DMA<\/strong>
    \u2705 Customisable consent banner<\/strong>
    \u2705 Optimised advertising data<\/strong><\/p>\n

    With BigDrop Google Consent Mode<\/strong>, compliance becomes easy, fast and reliable<\/strong>!<\/p>\n

    Frequently asked questions (Q&A)<\/strong><\/h2>\n

    Is Google Consent Mode v2 mandatory for everyone?<\/strong>
    If you use Google ads or Google Analytics, then yes!<\/p>\n

    Is your plugin compatible with all WordPress themes?<\/strong>
    Yes! BigDrop Google Consent Mode works with all modern themes.<\/p>\n

    What happens if a user does not accept cookies?<\/strong>
    The plugin automatically adjusts how data is sent, in line with Google’s policy.<\/p>\n

    Can I customise the consent banner?<\/strong>
    Yes! The plugin lets you customise the text, colours and style of the banner.<\/p>\n","protected":false},"excerpt":{"rendered":"

    BigDrop Google Consent Mode is the solution you need to make sure your website fully complies with Google’s latest requirements on user\u2026<\/p>\n","protected":false},"author":2,"featured_media":334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites-seo"],"yoast_head":"\nGoogle Consent Mode v2: complete guide | BigDrop<\/title>\n<meta name=\"description\" content=\"What Google Consent Mode v2 is, which websites it affects and why you need it for Google Ads and Analytics in the EU.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigdrop.gr\/en\/google-consent-mode-v2-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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