The BigDrop Google Consent Mode plugin is no longer available. If you need Google Consent Mode v2 set up correctly on your website, contact us.
BigDrop Google Consent Mode is the solution you need to make sure your website fully complies with Google’s latest requirements on user consent and data protection.
Find out why Google Consent Mode v2 is essential, how it affects your advertising and why our plugin is the best choice for WordPress!
What is Google Consent Mode v2?
Google Consent Mode v2 is the new, updated version of Google’s consent mechanism. It lets websites manage data collection in a way that complies with regulations such as the GDPR and the DMA (Digital Markets Act).
With Google Consent Mode v2, businesses can adjust how data is collected and sent according to users’ preferences about cookies and other tracking technologies.
What is Google’s consent mode?
Google’s consent mode lets websites run Google services (such as Google Analytics, Google Ads and Tag Manager) according to the choices users make about cookie consent.
If the user rejects cookies:
✅ Data is sent in anonymous form
✅ Ads are not targeted based on behaviour
✅ Analytics records less data
If the user accepts cookies:
✅ Data is sent in full
✅ Ads become personalised
✅ Analytics works normally
When is the deadline for complying with Google Consent Mode v2?
Google set 6 March 2024 as the deadline for websites to comply with Google Consent Mode v2.
After that date, businesses that have not implemented consent mode may face significant effects on their advertising and analytics data.
Which websites does it affect?
Google Consent Mode v2 is mandatory for every website that:
- Uses Google Ads for advertising
- Uses Google Analytics to track visitors
- Uses Google Tag Manager to manage tags
- Targets users in the European Union (EU) or the United Kingdom (UK)
If your business relies on advertising and data analysis, compliance is essential to avoid losing data and lower campaign performance.
Are there consequences if Google Consent Mode v2 is not enabled?
Yes! If you don’t implement Google Consent Mode v2, you may face:
❌ Data loss in Google Analytics – Your analytics may not be accurate.
❌ Lower ad performance – Ad targeting will be less precise.
❌ Possible legal consequences – Non-compliance with the GDPR and the DMA.
❌ Lost revenue – Ads will target less effectively.
Effects on ad campaigns when not complying with Consent Mode v2
🔹 Lower ad performance – Campaigns will not target users correctly.
🔹 Fewer conversions – Lost data means fewer measured successes.
🔹 Higher cost per acquisition (CPA) – Without accurate data, advertising costs go up.
🔹 Ineffective remarketing – Without consent, remarketing ads will not work.
BigDrop Google Consent Mode – a plugin for making WordPress comply with Google Consent Mode v2
BigDrop Google Consent Mode is the most complete solution for automating compliance with Google Consent Mode v2 in WordPress!
✔ Why choose BigDrop Google Consent Mode?
✅ Easy integration with Google Site Kit
✅ Automatic implementation of Google Consent Mode v2
✅ Compatible with the GDPR & DMA
✅ Customisable consent banner
✅ Optimised advertising data
With BigDrop Google Consent Mode, compliance becomes easy, fast and reliable!
Frequently asked questions (Q&A)
Is Google Consent Mode v2 mandatory for everyone?
If you use Google ads or Google Analytics, then yes!
Is your plugin compatible with all WordPress themes?
Yes! BigDrop Google Consent Mode works with all modern themes.
What happens if a user does not accept cookies?
The plugin automatically adjusts how data is sent, in line with Google’s policy.
Can I customise the consent banner?
Yes! The plugin lets you customise the text, colours and style of the banner.